Behind the scene

Our Story

Dress In Beauty is an online shopping destination for unique women’s wear, also include accessories and other fashion items. We mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. Our business covers more than 185 countries and regions around the world. We cooperate with over 200 manufacturers directly, so we guarantee to give you the best manufacture prices as you want. At Dress In Beauty, we make it easy and affordable for you to be your own fashion icon. We believe you deserve to look like a million bucks, without breaking the bank. Whether you’re looking for workwear that works after 5pm or a statement dress for the wedding (or 7!) you have on this year, we make it easy to find the right one for you. There’s a whole section for jeans and a nice top for pub situations, fancy maxi dresses and jumpsuits for fancier affairs, and hoodies and leggings for lazy days in between. We mean it when we say we’re here to help. Whether it’s a general query, styling advice, or help finding the perfect dress, our customer service team is always on hand. Just give us a shout at

Our Mission

Dress In Beauty prides itself on offering on-trend styles catering to both young women and teens, that won’t break the bank. Dress In Beauty adheres to the concept that "Be A Women, be confident." Dress In Beauty is able to stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you're searching for boho dresses and graphic tees or patterned blouses and chic swimwear, Dress In Beauty is the ultimate one-stop-shop for the modern yet economical fashionista. It aims to promptly offer stylish quality products at appealing prices to every user in the world.

Our Team

Founded in Hong Kong by Marina Kuefer in 2019,Dress In Beauty now has 15 teammates and our members are still increasing. The present is female, and we're super proud to be made up of 80% women (CEO included). Shout out to the Dress In Beauty guys, too!
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